28 October 2026 · 9 min read
The Sales KPI Dashboard a B2B SME Actually Needs
The sales KPIs a B2B SME should track each week, from reply rate to signed deals, and how to build a simple dashboard that shows them on one screen.
Read the articleB2B acquisition, written down.
What we learn installing acquisition systems in B2B companies: the mechanisms, the numbers, the mistakes. No theory without a pipeline behind it.
26 October 2026 · 9 min read
B2B Lead Nurturing: Working the Leads Not Ready Yet
Turn not-now replies and quiet inbound leads into pipeline with a B2B lead nurturing system built on sequences, signals and a clear sales hand-off.
Read the article24 October 2026 · 10 min read
LinkedIn Prospecting Message Examples by Situation
LinkedIn prospecting message examples for five real situations, each with why it works and what to adapt. No pitch, no generic copy-paste line.
Read the article22 October 2026 · 10 min read
La Growth Machine: What It Is and How It Works
What La Growth Machine does, how to set up your first campaign, and how it compares to lemlist, the multichannel tool we actually run.
Read the article21 October 2026 · 8 min read
GEO vs SEO: What's the Difference, and Do You Have to Choose?
GEO and SEO compared for B2B SMEs: what changes, what stays the same, and how to get cited when a buyer asks AI which agency to pick.
Read the article20 October 2026 · 10 min read
lemlist: What It Is and How It Works
What lemlist does, how to set up your first campaign, and how a lead-gen agency actually runs it for clients every week.
Read the article18 October 2026 · 11 min read
What Is B2B Lead Generation, and How to Choose an Agency
Grow your sales pipeline with personalised, automated prospecting: what B2B lead generation is, and how to choose an agency to run it.
Read the article16 October 2026 · 9 min read
B2B Cold Calling or Email + LinkedIn: Which to Choose?
Compare B2B cold calling with email and LinkedIn prospecting on speed, reach and cost, see when each wins, and how to combine them for more meetings.
Read the article15 October 2026 · 12 min read
Best B2B Prospecting and Lead Generation Tools (2026)
The best B2B prospecting tools, sorted by job: signals, data, emails, sequences, LinkedIn, CRM. What each does, who it suits, its real limit.
Read the article9 October 2026 · 14 min read
AI Prospecting for a B2B SME: How We Use Clay and Claude Code
Grow your sales pipeline with personalised, automated prospecting: AI prospecting for a B2B SME with Clay and Claude Code, and when it pays off.
Read the article8 October 2026 · 11 min read
Where to Find B2B Leads in Belgium: Data Sources Compared (2026)
Grow your sales pipeline with the right Belgian companies and decision-makers: B2B data providers in Belgium, from the free registry to LinkedIn.
Read the article7 October 2026 · 10 min read
B2B Prospecting in Belgium: French, Dutch or English?
Grow your sales pipeline in Belgium with B2B prospecting in French, Dutch or English: which language for each buyer, and how to split your lists.
Read the article6 October 2026 · 8 min read
Outbound Sequence Templates: 5 Examples You Can Adapt
Five outbound sequence templates, each built on a real trigger, with day-by-day email and LinkedIn steps ready to adapt.
Read the article6 October 2026 · 9 min read
How to Prospect on LinkedIn (with Sales Navigator)
How to prospect on LinkedIn without getting the account flagged. Profile, Sales Navigator, real connection limits and the DM sequence that gets replies.
Read the article6 October 2026 · 9 min read
Why Your Cold Emails Get No Response (or Land in Spam)
A cold email with no response, or one landing in spam, fails one of four checks. See each one in order, how to test it, and the fix.
Read the article4 October 2026 · 9 min read
Outbound vs Inbound Lead Gen for B2B
Outbound or inbound first for B2B lead generation. See the real cost and speed differences, and a simple method to set your own ratio by segment.
Read the article1 October 2026 · 8 min read
LinkedIn Ads vs Meta Ads for B2B
LinkedIn or Meta Ads for B2B budget. See real cost benchmarks, targeting differences and a first-hand cost-per-lead result before you pick a platform.
Read the article30 September 2026 · 14 min read
Best B2B Lead Generation Agencies in Belgium (2026)
Fill your pipeline in FR, NL and EN: 10 B2B lead generation agencies working in Belgium, compared on channels, languages and billing.
Read the article28 September 2026 · 10 min read
Outbound Agency vs In-House SDR
Outbound agency or in-house SDR: a cost-structure comparison for SMEs, no prices, just ramp time, ownership and control. See which fits your stage.
Read the article26 September 2026 · 10 min read
Top 13 Claude Skills for SEO (2026)
The 3 Claude skills for SEO we would install first, plus 10 more grouped by job: audit, content plan, technical fixes, and AI citations.
Read the article26 September 2026 · 11 min read
Top 16 Claude Skills for Marketing Automation (2026)
The 3 Claude skills for marketing automation we would install first, plus 13 more grouped by job, and what a skill will not do on its own.
Read the article26 September 2026 · 11 min read
Top 19 Claude Skills for LinkedIn (2026)
The 3 Claude skills for LinkedIn we would install first, plus 16 more grouped by job: profile, outreach, DMs, ads, and what a skill will not do.
Read the article26 September 2026 · 12 min read
Top 20 Claude Skills for Lead Generation (2026)
The 3 Claude skills for lead generation we would install first, and the full top 20 grouped by job: targeting, building, enriching the list.
Read the article26 September 2026 · 11 min read
Top 12 Claude Skills for Conversion Rate Optimization (2026)
The 3 Claude skills for CRO we would install first, plus 9 more grouped by job: the page, the path to the call, pricing, measurement, and psychology.
Read the article26 September 2026 · 12 min read
Top 20 Claude Skills for Buying Signals (2026)
The 3 Claude skills for buying signals we would install first, and the full top 20 grouped by job, from spotting the trigger to ranking who to call.
Read the article25 September 2026 · 10 min read
Top 20 Claude Skills for B2B Sales Calls and Closing (2026)
The 20 best Claude skills for B2B sales calls, from meeting prep to closing. Start with meeting prep, cold call scripts, and objection handling.
Read the article25 September 2026 · 11 min read
Top 20 Claude Skills for Go-to-Market Strategy (2026)
The 20 best Claude skills for go-to-market: ICP, market sizing, positioning. What each does, why it made the list, and how to install it.
Read the article25 September 2026 · 11 min read
Top 20 Claude Skills for Lead Management and CRM (2026)
The 3 Claude skills for CRM we would install first, and the full top 20 grouped by job: cleaning, scoring, replies, and what a skill will not do.
Read the article25 September 2026 · 11 min read
Top 20 Claude Skills for B2B Offers and Copywriting (2026)
Top 20 claude skills for copywriting, ranked by job: offer, positioning, page copy, editing, and SEO, with install commands and the order to use them.
Read the article25 September 2026 · 11 min read
Top 20 Claude Skills for Outbound Prospecting and Cold Email (2026)
The top 20 Claude skills for cold email and outbound: list building, buying signals, personalization, and sequences, ranked by job.
Read the article25 September 2026 · 6 min read
B2B Go-to-Market Strategy for SMEs
A B2B go-to-market strategy for SMEs: one sequence, not a motion menu. ICP, niche, offer, one channel, one weekly number. See the plan.
Read the article22 September 2026 · 6 min read
How Long Does Outbound Take?
How long outbound really takes: a stage-by-stage timeline from infrastructure to qualified pipeline, with a check for each stage. See the plan.
Read the article17 September 2026 · 7 min read
When to Hire a B2B Lead Generation Agency (Or Not)
The real signs it is time to hire a B2B lead generation agency, the signs it is not, and what you should own instead of rent in the contract.
Read the article17 September 2026 · 8 min read
Shorten a B2B Sales Cycle: 12 to 5 Months
Shorten your B2B sales cycle by fixing the offer, qualification and next steps, not by discounting. See how one cycle went from 12 to 5 months.
Read the article17 September 2026 · 7 min read
Sales Pipeline Conversion Rate: Fix the Leak Points
Your sales pipeline conversion rate drops when no one owns the next step. Here is how to fix it stage by stage, and what to measure instead.
Read the article17 September 2026 · 10 min read
How to Get B2B Clients Without Referrals
Referrals dried up? How B2B SMEs replace a referral-only pipeline with a system: target list, offer, outbound first, then paid, inbound. Start here.
Read the article17 September 2026 · 7 min read
B2B Ideal Customer Profile: Define It From Closed Deals
Learn how to define a B2B ideal customer profile from your closed deals, not workshop personas, plus the exact criteria that predict speed and margin.
Read the article17 September 2026 · 7 min read
Cold Email Structure That Actually Gets B2B Replies
The cold email structure that gets replies from B2B decision-makers: trigger, problem, proof, one ask, plus a before and after example and top mistakes.
Read the article17 September 2026 · 8 min read
B2B Value Proposition: How to Write It
Write a B2B value proposition from won deals: the problem you kill, for whom, and the proof. Test it in cold outreach before ads. Get the method.
Read the article17 September 2026 · 12 min read
B2B Outbound Sales Strategy for SMEs
A B2B outbound sales strategy for SMEs: ICP from closed deals, signals, email and LinkedIn sequences, reply handling, weekly rhythm. See the plan.
Read the article17 September 2026 · 7 min read
B2B Niche Positioning: Win by Being Known, Not Everywhere
Why B2B niche positioning beats broad presence, how to pick a narrow problem to own, and the sales-cycle proof from a real client.
Read the article17 September 2026 · 7 min read
B2B Intent Signals: Which Ones to Track and Act On
B2B intent signals only pay off when each one maps to a message and an owner. Learn which signals matter, what to send, and how fast to act.
Read the article17 September 2026 · 12 min read
B2B Customer Acquisition Strategy
Build a B2B customer acquisition strategy as one system: ICP, offer, outbound, paid and inbound, lead follow-up and sales. See the install order.
Read the article