What you actually get.
Two ways to run GOALS' Acquisition layer. Both are one system, not a menu.
Core
Outbound
Outbound installed and run end to end: the fastest channel to a real market signal.
Choose Core if
- This is your first real acquisition system: the ICP and the message still have to prove themselves.
- Your pipeline still depends on referrals and the founder's network.
- You want a market signal in weeks, not quarters.
Scale
Core + Paid + Inbound
The same engine, multiplied: paid and inbound compounding on a message outbound already proved.
Choose Scale if
- Outbound already runs and the message is validated.
- You want to capture the demand that never answers cold: ads and lead magnets on the same ICP.
- Every engagement signal should end up routed into sequences and your CRM, not lost.
| Core | Scale | |
|---|---|---|
| G/O diagnostic (ICP from your best clients, offer rebuilt for message fit) | ||
| Outbound (cold email + LinkedIn sequences, deliverability infra, signals + intent tracking, weekly rhythm) | ||
| Paid (Meta + LinkedIn ads, same offer and ICP as outbound) | ||
| Inbound (lead magnets + engagement signals) | ||
| Lead systems (CRM nurturing, reply handling, call booking) | ||
| Sales (coached calls and meetings, scripts, objection library) | ||
| BONUSPipeline dashboard + weekly report: you see replies, calls and pipeline move every week | ||
| BONUSFull handover: the ICP docs, sequences, domains, accounts and data stay yours | ||
| BONUSDirect line to the founder who built the system. No junior account manager |
Same GOALS order as the method: G and O are diagnosed first, A is where Core and Scale differ, L and S are installed with the system so a qualified reply always has somewhere to go.
Before you book anything
Is this you?
It's you if
- You sell B2B deals of 5K€ or more, and your pipeline still depends on referrals and one channel.
- Your product is strong but prospects who should buy never hear about you.
- You've stacked freelancers and agencies: each fixes their channel, nobody owns the pipeline number.
- The founder still closes half the deals by hand, and it doesn't scale.
It's not you if
- You sell B2C or deals under 5K€: the maths of this system don't work there.
- You want leads next week without touching your ICP or your offer.
- You want to rent execution. We install a system you own, that's the whole point.
- Nobody on your side can take the calls the system books.
Never more than 5 clients at a time. You apply, we decide together whether it fits. The free diagnostic is where that starts.
Take the free GOALS diagnostic
Start where the compounding starts.
Every engagement begins the same way, before either package: a free 30-minute call where we map your pipeline and tell you which GOALS letter is actually costing you deals. That's the audit call, not a sales pitch.
From there, most clients start with Core. Outbound is the channel that produces a real signal fastest, and the ICP and the offer need to be proven there before paid or inbound are worth adding.
Scale comes next, not first, because paid and inbound compound on the ICP and the message outbound has already proven. Spend on ads or publish lead magnets before that message is validated and you pay to collect the wrong signals from the wrong people.
None of this is theoretical. It's how the offer itself got built.
“I used to manage million-euro budgets at AB InBev. Then I went solo and had to make every euro count, no agency retainer to fall back on. Core and Scale are scoped for that reality: a founder who can't afford to waste a euro on a channel that isn't pulling its weight, not a Fortune 500 marketing department.”
Maxime, Founder at Kaizen
You don't have to take my word for it though.
FAQ
