Question 1

An agency already burned us. Why would this be different?

Accepted Answer

The pattern that burns people is paying up front for a black box, then watching a few leads trickle in with no idea why.

Here the system is built in your own tools, against milestones you can see, and what gets built stays yours. If we stop working together, the lists, the sequences, the sending domains and the CRM remain with you.

Question 2

Isn't outbound dead? My inbox is full of AI spam.

Accepted Answer

The spray and pray version is dead, and the spam in your inbox is the proof.

We do the opposite: a few hundred accounts that look like the ones you already win, chosen on a real signal, with a human reading every message before it goes out under your name. It gets judged on replies and meetings booked, never on opens or volume sent.

Question 3

Can you guarantee a number of leads?

Accepted Answer

Not a lead count, and be wary of anyone who promises one: the only way to hit it is to send more, which is the volume game you are trying to leave.

What is written down is the outcome: if after the first three months the system has not produced at least 10 interested prospects, we keep working for free until it has.

Question 4

How long is the minimum engagement?

Accepted Answer

Three months minimum. That is the time it takes to build the system and run it long enough to read real numbers: domains warmed, lists built, sequences live, first replies in.

A checkpoint before any renewal. Nothing runs on autopilot.

Question 5

What happens if it doesn't work?

Accepted Answer

You get a guarantee. If after the first three months the system has not produced at least 10 interested prospects, we keep working for free until it has.

We would rather flag a weak pillar at week 6 than let month 3 tell you.

Question 6

How is it invoiced?

Accepted Answer

Two ways in.

A fixed-price proof of concept that validates your ICP and your message: half invoiced at signature, then a monthly retainer once it is validated.

Or the three-month engagement: the first month is invoiced at signature, because domains, mailboxes and the build sessions are paid before the first email goes out. Then one invoice a month. Your ad budget never goes through us.

Question 7

Do we pay for the tools?

Accepted Answer

No. These tools are included:
• the company and contact databases;
• email finding;
• email verification;
• buying signals.

You pay for your mailboxes and your sending tool. They are in your name, and you keep them. Your CRM, your Sales Navigator and your ad budget also stay with you.

Question 8

How do we follow what you do?

Accepted Answer

You get a pipeline dashboard and a report every week. You see the replies, the meetings and the pipeline move. You also have a direct line to the experts who run your system.

Question 9

What happens after the three months?

Accepted Answer

In month 3, we review the numbers together. Then you decide whether we go on. If you stop, everything stays with you:
• the documentation;
• the sequences;
• the domains;
• the accounts;
• the data.

Question 10

Can I start with Core and move to Scale later?

Accepted Answer

Yes. Most clients do. Scale makes the most sense once outbound has proven the ICP and the message, so every euro of paid and every lead magnet builds on something that already converts.

	Core	Scale
G/O diagnostic (ICP from your best clients, offer rebuilt for message fit)
Outbound (cold email + LinkedIn sequences, deliverability infra, signals + intent tracking, weekly rhythm)
Paid (Meta + LinkedIn ads, same offer and ICP as outbound)
Inbound (lead magnets + engagement signals)
Lead systems (CRM nurturing, reply handling, call booking)
Sales (coached calls and meetings, scripts, objection library)
Pipeline dashboard + weekly report: you see replies, calls and pipeline move every week
Full handover: the ICP docs, sequences, domains, accounts and data stay yours
BONUSDirect line to the experts who built your system. No junior account manager

	Kaizen	Hire a sales rep	A prospecting tool	Another agency	Build it yourself
Time to first meetings	Weeks. Infrastructure, list and sequences are built in the first month.	Months. Hiring first, then ramp.	Days, if someone writes and watches it.	Weeks, same as us.	Whenever the week allows it.
Who gets contacted	Read from your closed deals before anything sends.	A bought or scraped list, most of the time.	Whatever filters you type in.	Their template profile, sometimes yours.	Your best guess.
The offer and the message	Rewritten until it sells the problem, before any volume.	Not their job, and rarely their skill.	It sends what you give it.	Campaign copy, rarely the offer itself.	Yours to fix, with no outside read.
Channels	Outbound, paid and inbound from one profile.	Outbound only.	One channel.	Usually one channel per vendor.	One per person you hire.
A human before it sends	Every message read by the person who wrote it.	Yes, that is the job, until the quota bites.	Volume is the whole point.	Depends who sits on your account.	Yes, when you have the time.
What is left if it stops	Lists, sequences, sending domains and CRM stay yours.	What they learned leaves with them.	Access ends with the subscription.	Often their accounts and their lists.	Everything, if it ever shipped.
The weekly rhythm	We carry it, and one number is reviewed every week.	The person you hired, plus whoever manages them.	You.	A monthly report.	You, after everything else.

Core or Scale: two ways to install the system.

Core

Scale

Everything the system contains.

Doing it yourself?Here is the tool bill.

What actually runs, week after week.

Someone new owns the number

A round just closed

A trade show on the calendar

Live in 30 days.Then it never stops.

Apply

Build

Launch

More of what works

Your numbers, your decision

We only take 5 new clients per quarter.

It's for you if

It's not for you if

Why Core first, and Scale second.

The four other ways to fix a pipeline.

Core or Scale?You'll know before you sign anything.