The Claude skills library for B2B go-to-market
293 public Claude skills, checked one by one and sorted by the five letters of GOALS. For each letter, the three we would install first, and why. The full list unlocks with your email: every install command, and a CSV to download.
How a skill works
A skill is a folder of instructions that Claude Code loads when a task matches it. Install it with the command next to it, then just ask Claude for the task.
Go-to-Market
Who you sell to: ICP, market research, competitors, personas, pricing.
Read why we ranked them this way →Our picks, and why
- ICP Definer
by lemlist
Defines and prioritizes narrow, trigger-based ideal customer profiles.
Why we picked it: It starts where we start: a narrow profile tied to a trigger, not a broad persona written in a workshop.
npx github:l3mpire/claude-skills icp-definer - Customer Research
by Corey Haines
Runs and synthesizes customer interviews, surveys, and review mining for ICP insight.
Why we picked it: It pulls your buyers' own words out of interviews, reviews and calls. The offer and every email reuse them.
npx skills add coreyhaines31/marketingskills --skill customer-research - GTM Action Thinker
by lemlist
Pressure-tests a GTM idea and turns it into an executable plan.
Why we picked it: It pressure-tests an idea before you spend on it. We run the same check before every campaign.
npx github:l3mpire/claude-skills gtm-action-thinker
The full list: 36 skills
Offer & message
What you say: offer, value proposition, copywriting, pages that convert, SEO content.
Read why we ranked them this way →Our picks, and why
- Offer Definer
by lemlist
Turns product features into an outcome-focused offer for cold outreach.
Why we picked it: It turns features into an outcome a cold buyer cares about. The offer decides the reply rate before the copy does.
npx github:l3mpire/claude-skills offer-definer - Copywriting
by Corey Haines
Writes and rewrites persuasive copy for landing, pricing, and feature pages.
Why we picked it: Page copy with clear rules: benefits over features, the customer's words, no invented claims.
npx skills add coreyhaines31/marketingskills --skill copywriting - AI SEO
by Corey Haines
Optimizes content to get cited by ChatGPT, Perplexity, and other AI answers.
Why we picked it: Buyers now shortlist vendors in ChatGPT and Perplexity. This one gets your pages cited there.
npx skills add coreyhaines31/marketingskills --skill ai-seo
The full list: 38 skills
Acquisition
How you reach them: cold email, LinkedIn, lists and enrichment, buying signals, ads.
Read why we ranked them this way →Our picks, and why
- Copywriting First Touch
by lemlist
Writes a high-converting first cold email for a prospect or sequence opener.
Why we picked it: It writes the first email from the prospect's world, then checks it against a list tied to reply rates.
npx github:l3mpire/claude-skills copywriting-first-touch - Spot People Changing Jobs
by OpenFunnel
Monitors ICP professionals changing jobs during their 90-day vendor window.
Why we picked it: A new decision-maker in their first 90 days is the strongest trigger we work. This one watches for it.
npx skills add openfunnel/openfunnel-skills --skill spot-people-changing-jobs - List Builder
by Explorium
Turns a natural-language ICP brief into an exportable prospect or account list.
Why we picked it: It turns a plain-language ICP into a list you can export. The list decides more than the copy.
claude install explorium-ai/gtm-skills
The full list: 103 skills
Lead systems
What happens after a reply: CRM, lead scoring, nurturing, data hygiene, tracking.
Read why we ranked them this way →Our picks, and why
- Reply Handler
by lemlist
Analyzes a cold outreach reply and drafts a relationship-first response.
Why we picked it: It drafts a relationship-first answer to each reply. The reply is where most outbound deals are lost.
npx github:l3mpire/claude-skills reply-handler - HubSpot Audit
by Tom Granot
Audits contacts, companies, deals, and data quality across a HubSpot portal.
Why we picked it: It shows what is broken in your CRM before you pour new leads into it.
/plugin marketplace add tomgranot/hubspot-admin-skills then /plugin install hubspot-admin@hubspot-admin-skills - Score Leads
by Explorium
Tiers inbound or outbound leads Hot, Warm, or Cold against a persona and ICP.
Why we picked it: Hot, warm or cold against your persona, so whoever closes calls the right lead first.
claude install explorium-ai/gtm-skills
The full list: 50 skills
Sales
How you close: call scripts, meeting prep, objections, proposals, enablement.
Read why we ranked them this way →Our picks, and why
- Meeting Prep
by Explorium
Builds a pre-call brief with signals, attendee profiles, and talking points.
Why we picked it: A one-page brief before every call: the signals, who is in the room, what to open with.
claude install explorium-ai/gtm-skills - Cold Call Script
by lemlist
Generates a 6-part cold call script from a target description.
Why we picked it: A six-part script from a one-line target description. The fastest way to stop improvising follow-up calls.
npx github:l3mpire/claude-skills cold-call-script - Objection Handling
by Apparate
Trains addressing prospect concerns without becoming defensive or pushy.
Why we picked it: It trains answers to the objections that stall deals, without sounding defensive.
npx add-skill louisblythe/salesskills --skill objection-handling
The full list: 31 skills
Build & ops
The tools behind every letter: automation, design, documents, development, security.
Our picks, and why
- skill-creator
by Anthropic
Creates, edits, and evaluates new Claude skills, including running performance benchmarks.
Why we picked it: The one that turns your own playbook into a skill. Every other skill on this page started this way.
npx skills add anthropics/skills --skill skill-creator - n8n Workflow Builder
by lemlist
Builds production-ready n8n workflow JSON for outreach and CRM automation.
Why we picked it: It writes the automation that moves data between your tools, as a workflow you can import.
npx github:l3mpire/claude-skills n8n-workflow-builder - frontend-design
by Anthropic
Gives design direction for building distinctive, non-templated web interfaces.
Why we picked it: Pages that do not look like a template, from the people who make Claude.
npx skills add anthropics/skills --skill frontend-design
The full list: 35 skills

A list of skills is not a system.We install the system.
The free diagnostic shows which letter costs you the most deals.
